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Mercadona, Bimbo, Coca-Cola top brands ESPAÑA

 

Below you will find the infographic based on data from nearly 84 000 unique users from Spain, who generated 200 000 shopping lists in 2018 during more than 2 000 000 app sessions. 

 

 

While most of the people in Spain simply name their list as ‘compra’, ‘comprar’ or ‘compras’ (11% from total) many title their list with the retail chain brand name they plan to visit. Mercardona is at the top with 8%, then Carrefour 2% and Lidl 1%.

Top products (keywords) on shopping lists in Spain are: leche (5,02%), huevos (4,57%), pan (3,42%). Counted against total top100 product volume. The next three products are: agua, papel higiénico, tomates.

Top categories on shopping lists in Spain are: Fruits and vegetables (13% of all added products), dairy (9%), meat (6%). The next three are: home care, bakery, bulk.

Brand names are rarely used when typing products that people want to buy in the store because the majority of the decisions are made in-store often on impulse. The top two brands present in top100 items list by volume are: Coca-Cola, pan Bimbo.

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