Shopping with a Visual Shopping List: Data-Backed Shopping Insights & Tips

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Listonic team

Mar 28, 2025

Pen & paper shopping lists can quickly become a source of frustration. You write down “shampoo” but your partner buys the wrong brand. You list “yogurt,” but end up buying the wrong flavor. Below we will explore how adding images to lists reduces mistakes, and speeds up the shopping trip. All backed by our findings and industry insights.

Did you know?

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Our brains process visuals 60,000 times faster than text, making image-based lists quicker to understand

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After three days, you recall about 65% of visual info compared to just 10-20% of written or spoken info

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90% of all information that we perceive and that gets transmitted to our brains is visual

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How adding images to your shopping list makes shopping easier

Add images to your digital shopping list to avoid possible miscommunication and frustration during your grocery trips.
Never get the wrong product again
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When you rely on text alone, it’s easy to misinterpret what’s actually needed. “Yogurt” might mean Greek, plant-based, or a specific flavor that’s only sold in one brand. Even something as basic as “bread” can lead to the wrong type, size, or packaging.

  • Adding images to your shopping list removes ambiguity. A photo of the exact item – brand, label, or packaging – lets you identify it instantly at the store.
  • It’s especially useful when someone else is doing the shopping and needs clear visual cues. No more follow-up calls or back-and-forth texts. You get the right product the first time, every time.
Don’t miss any detail
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Shopping for family, roommates, or anyone else often involves remembering the little details – “only if it’s low-sodium,” “get the one with the blue lid,” or “not that brand, the other one.” These specifics can be hard to describe clearly in words.

  • With images, you don’t have to explain – you just show. Snap a photo of the exact product or preference, and add it to the list. It saves time, avoids misunderstandings, and ensures everyone gets what they actually want.
  • This is especially helpful when preferences change often or when dealing with dietary restrictions. The list becomes more personal, accurate, and helpful – without adding any extra effort.

Shop even 50% faster with a FREE grocery list app.

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Make shopping with kids stress-free

Shopping with kids often means distractions, confusion, and a slower pace – but it doesn’t have to. Visual shopping lists can turn the experience into something structured and fun.

  • When kids see images of the items you need, they can help find them, even if they can’t read yet. This gives them a clear sense of purpose and keeps them engaged throughout the trip. It also helps reduce frustration, as children can visually track progress and feel like active participants.
  • Using pictures supports early learning and makes shopping feel like a game rather than a chore. Visual lists have been shown to improve focus and cooperation during store visits, especially for younger children.

Uploading images is super simple

Add item images to your Listonic shopping list and get products right every time.
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Click on your item’s name.

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Swipe the item menu up.

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Choose the camera icon in the top right corner.

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✅ Extra tip
You can take a photo of your product or choose one from your gallery
❗️️ Remember:
After you add the image to your product, it will no longer have the category icon.

The science behind visual shopping lists

Images have a powerful impact – not only they can make your shopping trips easier, but also influence your overall memory and everyday performance.
The “picture superiority effect”

Ever bought the wrong item because the name was similar? Similar product names can easily trip you up, especially when you’re moving fast. That’s where images make a difference.

A quick glance at a photo is often all it takes to confirm you’ve got the right item. For people with dyslexia or anyone who processes visuals more easily, images aren’t just a bonus – they’re essential.

The “picture superiority effect” proves we remember images better than text, which means photo-based lists stick in your mind and cut down on mistakes. It’s a simple switch that leads to smarter, faster shopping.

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Your brain prefers the combination of visuals and text

According to this research on the impact of visual aids on memory recall, combining visual and verbal input leads to better memory performance than relying on text alone.

This is because when information is presented both visually and verbally, the brain encodes it using two distinct systems – verbal and visual – creating multiple pathways for memory retrieval. This dual-coding approach strengthens recall and reduces the likelihood of forgetting key details.

Applied to shopping, a list that includes both text labels and images activates both systems, making it easier to remember what you need, even without looking at the list.

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Adding images can enhance your list even further

We already know that images can improve your memory and help purchase the right products – but that is not the end of the perks.
Favorite flyer details
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Make grocery list with flyer details

Instead of flipping through physical papers or trying to remember which item was on which page, you can snap a photo and attach it directly to the product. This way, you keep all your inspiration and deals in one place.

  • It’s especially useful when stores promote specific brands or sizes, which can easily be forgotten by the time you shop. Flyer images also serve as a visual reminder of prices, packaging, or even seasonal specials.
  • Whether it’s a limited-time product or a holiday-themed version, the photo keeps it top of mind. And if you shop with someone else, sharing these visuals ensures you’re both on the same page.
Discount tags always attached
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Take discount tags with you

Have you ever added something to your list just because it was on sale and then forgotten what the discount was?

  • With Listonic, you can take a photo of the shelf label or in-store discount tag and attach it to the item. This keeps the price and the promo clearly visible no matter when you check the list. It’s a great way to remember temporary offers and avoid missing out.
  • It also helps with comparing prices later – if a similar product goes on sale elsewhere, you’ll have a visual reference. You can even use this feature to track how often your favorite items go on sale.

Discount tags are no longer fleeting; they stay with you until you decide to buy.

Inspiration for future purchases
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Keep your grocery inspirations

Not everything on your radar needs to be bought right away. With image support, Listonic lets you create a visual wish list of things you’d like to try later. Maybe it’s a new snack you spotted in-store or a cool new product in a friend’s pantry.

It’s also perfect for seasonal items or one-off finds you want to remember. Over time, you’ll build a collection of ideas that reflect your evolving tastes and needs. These images can even inspire recipes, meal ideas, or home projects.

✅ Extra tip
Instead of forgetting it, take a quick photo and add it to your list with a note like “try next time.”

Need help?

Yes, the images will be visible for everyone who shares the list. You can also add your own images or change them to improve your grocery list experience.
Unfortunately, images are not saved after deleting the items. We value your privacy, and for that reason we have decided not to keep the images in our database.
You can add as many images as many items you have on your list. However, remember that you can attach only one image per item.
Yes, you can remove or replace an image if something changes. After you remove an image from a product, it will come back to displaying the category icon.
Yes, adding images – among many other features – is free to use in Listonic!

Join millions going digital ♻️

  • No paper waste
  • Reusable lists
  • No shopping mistakes
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