Insights from grocery lists
We publish what millions of households plan to buy, anonymized, aggregated, and free to quote with attribution.
The latest finding
13%
In Brazil, water is chosen more often than juice, with a 13% advantage in the number of additions to shopping lists. However, this is the smallest margin in favor of water among all the analyzed countries.
Where the numbers come from
- 13.6M shopping lists analysed
- 371M products on them
- 12 countries in the series
- 6 languages
Worldwide, 1 June 2023 to 31 May 2024. Every report prints its own methodology.
More numbers to quote
Each one links to the passage it comes from.
-
286%
In Sweden, juice is significantly more popular than water, with 286% more additions to shopping lists compared to water.
-
35%
In Canada, juice is chosen more often than water, with 35% more additions of juice to shopping lists compared to water.
-
123%
In Denmark, juice is significantly more popular than water, with 123% more additions to shopping lists compared to water.
Latest publications
All 12 publications- Report Global Shopping Insights Report: Brazil 🇧🇷 ENPL
- Report Global Shopping Insights Report: Sweden 🇸🇪 ENPL
- Report Global Shopping Insights Report: Canada 🇨🇦 ENPL
- Report Global Shopping Insights Report: Denmark 🇩🇰 ENPL
- Report Global Shopping Insights Report: France 🇫🇷 ENPLFR
About Listonic
Happiness is homemade: it gets made in the small acts of care that keep a home running. Listonic is the shared shopping list that helps households take care of each other, one item at a time.
- 10M+ people use Listonic
- 40+ languages
- 20M+ downloads
For journalists
Jacek Białas
For interviews, comment, or report visuals.
Write to jbialas at listonic.com
Press kit
Brand assets, a paste-ready company description, key figures and awards.
Open the press kit